🔧 About the Client

Big Iron is a no-nonsense welding and fabrication company that specializes in structural steel, custom builds, and commercial-grade metalwork. Based in Northern Nevada, they’ve contributed to everything from large resort builds in Lake Tahoe to precision jobs for local contractors and businesses. Their work is tough, clean, and always done to code — the kind of crew GCs keep on speed dial.

🧠 Project Goals

Big Iron didn’t need fluff — they needed a site and portfolio that captured:

• The scale and skill of their work

• Their reputation with contractors

• The durability and precision of their fabrication

• A tone that felt tough, blue-collar, and competent — without gimmicks

🛠️ What I Did

I worked with Big Iron to translate their work into web content that speaks the language of builders, developers, and project managers. I created:

• Project Case Study Layouts that highlight results and specs

• Photo Selection Guidelines (clean welds, jobsite scale, mobile rigs)

• Service Descriptions that combine grit with clarity

• Brand Voice — straight-talking, sharp, and confident

• Headline Writing for home, services, and portfolio

• SEO-Ready Copy that balances industry terms with readability

📷 Visual Direction

We focused on using real jobsite photography to show:

• On-site welding in action

• Clean, close-up weld seams

• Structural installs and custom metalwork

• Big Iron's mobile rig and fabrication tools

My guidance prioritized authenticity and professionalism over stock imagery — the kind of visuals that build trust with serious clients.

Did we mention they BUILT Lake Tahoe’s Hell’s Kitchen and many big parts of Grand Sierra Resort Casino? That’s a feat that can’t be beat.