Cactus Squirrel
Build a brand from the ground-up.
Cactus Squirrel was a remarkable anomaly and feat for me, born from years of experience in the game industry. This experiment in branding taught me invaluable lessons in business management and building an online personality. What started as an experiment evolved into a brand that sells t-shirts, creates webtoon comics, and produces a specialized annual planner. The brand has cultivated a cult following, with planners selling out each year, often requiring restocks to meet demand. Cactus Squirrel proved my ability to build a thriving community from a world of strangers, transforming them into 'true fans' who resonate with the brand's deep message of healthy self-help.
This experience is invaluable as a marketer, demonstrating my capability to create compelling brands, engage diverse audiences, and foster loyalty, all critical for successful marketing strategies.
Branding///Sold Out
Planners.
More than just dates on a page — these annual planners blend self-reflection, visual storytelling, and healthy self-discipline. They've sold out year after year, with fans requesting restocks before the new year even hits. They’re not just tools; they’re cult-favorite lifelines designed to help people build routines that feel good — and actually stick.
Merchandising
I don’t just design shirts — I create walking conversations. My clothing has become so recognizable that people have literally been stopped in grocery stores just to ask where they got it. These designs don’t follow trends — they tap into something personal, bold, and deeply resonant. Built from the ground up, each piece is rooted in community and expression, not mass production.
Twitch Branding
This isn’t just about layouts and emojis — it’s about emotional impact. I’ve built stream brands that teach viewers how to feel seen and heard through storytelling. With custom emotes, visual cohesion, and narrative arcs woven into the stream's tone, my work has literally moved grown adults to tears. The kind of tears that come from finally feeling understood. That’s what real branding does — it connects, comforts, and converts.
Webtoon Comics
My webcomics aren’t just panels and punchlines — they’re deeply personal storylines that resonate. From humor to healing, I use webtoons to reflect the mental health journeys we often keep quiet. Rooted in years of community-building and character development, these comics turn everyday struggles into art that feels human — and helps others feel less alone.